The Innovation Process: Applying Realistic And Timely Financial Perspective- Entrepreneurship


“Without change there is no innovation, creativity,
or incentive for
improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.” -William Pollard.

Effective marketing is the life wire of every successful business. And innovation is the ‘energizer’ of the life wire.

“So how do companies apply a realistic financial perspective early in the innovation process? By devoting the time and legwork to establishing the marketing inputs required for success. This is challenging and there is often a high margin of error. Nielsen simplifies this process by providing realistic marketing inputs based on in-market data and historical learnings…”


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