Advertising: Its Beginning.

You can’t light a candle and put it under a blanket and expect its light to shine. If you really have what the people want, then you must put it where the whole world can see it. The ‘how’ is where advertising helps out. Then who created advertising, when and where did advertising begin?

Allen .J. Frances explains below;

The early twentieth
century witnessed the
birth of two
revolutionary schools of human psychology,
psychoanalysis and
behaviorism, and both
of these helped give
birth to the advertising
industry.
The two
approaches were
radically different in
most ways, but shared
the exciting insight that
much of human activity
is motivated by forces
outside our
consciousness. Thoughts
and behaviors that
previously seemed
random and defied
understanding could
now be predicted and
even changed.

Click to read more at https://www.psychologytoday.com/blog/saving-normal/201701/how-psychoanalysis-and-behaviorism-helped-create-advertising

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